Launch of Little Green Ambassadors @ South West:

A Green Milestone for Preschoolers:

Little Green Ambassadors @ South West (LGA), was launched on 21 April 2011 by Dr Amy Khor, Mayor of South West District and Minister of State, Ministry of the Environment and Water Resources, Mr Alex Tay, Regional Director (South Asia) Dairy Farm Singapore (DFS), Mr Joseph Hui, DCEO NEA and Mr Howard Shaw, Corporate Adviser Singapore Environment Council (SEC) at the Vivocity Giant Hypermarket.

Back Left: Mr Howard Shaw (SEC),Mr Joseph Hui (NEA), Dr Amy Khor (Mayor) and Mr Alex Tay (DFS) with the Little Green Ambassadors

The Little Green Ambassador

LGA is the first large-scale green collaboration by DFS, South West CDC, NEA (SWRO) and SEC, involving 109 preschools and up to 12,000 young children between ages of 3 and 6 in the South West district. Lasting for three months, (from 21 April 2011 to 30 June 2011), this initiative celebrates Earth Day and aims to inculcate good green habits in children from a young age. Preschoolers are encouraged to reduce their plastic bag usage by refusing unnecessary plastic bags or using reusable bags when purchasing groceries with their parents. All 796 DFS outlets in Singapore including Giant, Cold Storage, Market Place, Shop N Save, 7-Eleven and Guardian Health & Beauty are involved in this initiative.

Each preschooler at all participating schools will be given a passbook. One sticker will then be given for every transaction where use of plastic bags is reduced or refused. For every 25 stickers collected, a bag of basic essentials worth $25 will be raised for a low-income family from the South West district.

The launch also kick-started a “Green” shopping by 80 preschoolers from PCF Ayer Rajah-West Coast-Teban Gardens with the 20 beneficiaries from South West district at the Giant Hypermart. Everyone was all smiles as the preschoolers proudly collected their cartoon stickers while the beneficiaries went home with bags full of essentials.
 

Teams all geared up for the “Green” Shopping at the entrance of Vivovity Giant Hypermart

The newly appointed LGAs bringing their own bags for the purchase

Preschoolers pasting the cartoon sticker collected on their passbooks.